This video is very hyper-aware of itself. For example, as more of the establishing shot is displayed while the camera zooms out the studio lighting and filming equipment become purposefully visible to the audience. The setting appears extremely barren and therefore the contrast between this and the technical equipment is almost comical. This combined with the concept form of the video e.g making a music video about making a music video allows the text to make light of its self and increases the fun and excitement while also leaving the viewer intrigued as this is a very unusual concept.
The director of the music video is then introduced on camera. This creates intertextuality because the director is famous actor and real life director Danny Devito. This use of casting also adds further realism to the now more believable plot of One Direction creating a music video. The allusion that we are witnessing the creative process allows fans to view the band in a more stripped back light by seeing what they are like 'at work' as opposed to their created star image when the music video has been edited, directed and shown to fans as a finished product. Although I am aware that the band has been directed during the opening scenes, the illusion is somewhat believable and fans like to believe they are witnessing their real personalities.
The Director then gives each individual singer from the band identities. This particular one interested me as the editor has taken advantage of Green's 'female gaze' theory. The subtitle on this image is 'mystery' this is an extremely seductive and alluring quality as it suggests that the male in question is an emotionally deep person. This combined with the singer looking down and then slowly looking up with his eyes looking at the camera with a smoulder is purposefully done because One Directions target audience researchers know that their main audience is teenage girls.
I like this long shot because it is perfectly proportioned with a foreground and a background with the singer standing in the middle. The sand contrasts beautifully with the sky and the dark mountains stand out against the blue backdrop created by the sky. I also like the visual metaphor displayed on screen as the singer is literally 'destroying' his inhibitions. This further suggests that One Direction are trying to imply that they are showing the fans their true selves as the singer destroys the fear to act in a relaxed and natural way.
I love this beautiful shot as the cinematographer has captured the elegant movement of the dancer perfectly. Her detailed black glitter outfit and red ribbon are the main focus of the image as it is allowed to stand out against the clear blue sky.
In this shot the audience is reminded go the creative process of making a music video where the boys are being directed on where to stand and how to act. I think possibly they are making a comment that the media controls the consumption of media by viewers too frequently.
Dyer suggests that all people in the media are merely 'a star image' created for consumption. I think that this shot implies another visual metaphor which involves one of the viewers escaping the cage and therefore control of the media to be his own desired person. He appears to be leading the rest of the marching band which is symbolic of him regaining some creative control.
I really like this low angle shot of the instrument players as it makes them appear extremely powerful due to their talent.
I really like this shot and it is possibly one that I will use for my music video. The man on the unicycle is in focus whereas everything else is blurred into the background. Everything in the background is still included although the cinematographer can chose which part of the composition they viewer should focus on.
The rain in the dessert is symbolic of the band bringing new life to their image and reinventing themselves they way they choose.
The video finishes with the Director saying 'eh it was alright' this further contributes to the humour of the video, as having watched it we know the plot was extremely eccentric and very visually impressive.
How this research has influenced my creativity:
- Use visual metaphors to create meaning.
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