Evaluation Question 2

Evaluation: Question 3

Question 3 of eval from Lauren Sharpe

I also completed target audience research after the production of my music video which allowed me to see the extent to which I fulfilled the audience's expectations of  a pop acoustic video and also how successful I was in creating an enjoyable and interesting narrative as well as how effectively I launched Ben as 'the star'

I asked 12 members of our target audience questions which they responded to, after watching our music video. The results are shown below.  

Our genre for our music video was pop acoustic. Most of the target audience thought that the genre was pop. I think that this may have been due to the fact that the pop acoustic genre is a sub genre which falls into the pop genre and the majority of the target audience may not recognise the conventions of a pop acoustic music video because it is considerably more "niche". From this question I learned that, upon reflection, perhaps we should have included more shots of the piano, which is a common convention of the pop acoustic genre. 

100% of the target population said that there was a strong star image created throughout the music video. One member of the target audience said that the star image was easily identified because of the "close-ups". Therefore, fro  this research I learned that my music video can be considered a success because we were able to launch the star image through the music video. 

From this question I learned that 100% of the target audience agreed that there was visible synergy between the music video and the ancillary products. Most of the target audience suggested that this was as a result of the identical fonts used for both the digipak and the digipak adverts. Furthermore, they also praised the use of colours in the ancillary produvts which were synergetic with the colours in the music video. 

Furthermore, more positive feedback included everyone fully understanding the narrative, one being "he is being cheated on but still loves her" and "it made me feel so bad for him". In terms of editing techniques, I think they I was successful in anchoring meaning for the target audience because one stated that "The abundance of shots at the end was overhelming but in a really god way. I loved seeing their memories". The locations that I used also received generally positive feedback. The majority of the target audience appreciated the Humber bridge shots, however the sofa shots received slightly negative feedback. This was useful because it encouraged me to reflect on my creative decisions, because some of the target audience may have found the location un - interesting because they are very young.

In conclusion, the target audience research which I carried out prior to the creation of my music video, was extremely useful because it really helped me to acquire a clear idea of how to create the music video based on my target audiences expectations.

The 'Powtoon below' illustrates how I believe my target audience demographic may have changed from the research and planning phase to the production of the music video: 

Evaluation: Question 4

Use of technology in the evaluation phase:






Question 1:

For question 1: '"In what ways does your media product use, develop or challenge forms of conventions of real media products?" I created a directors cut on Final Cut Pro X. I think I wrote a detailed script which thoroughly explained my adherence, manipulation and challenging of conventions. The final directors cut showed my use of conventions clearly throughout and it is extremely easy to follow and understand. For example, the music video pauses and I discuss the convention which is visible on the screen.


However, the process was extremely time consuming because I had to add a freeze frame to the time line, estimate how long I was going to discuss the convention for and then blade the song, exactly where the freeze frame began and ended so the moving image didn't become out of time with the song. Consequently, I had to be very precise.

To evaluate my research of similar products, as well as how this process influenced my use of conventions in  my digipak and my digipak advert, I used a thinglink. I find this software very easy to clearly identify the feature which I wish to discuss. I also think the interactive element of the software makes the experience of reading my evaluation much more interesting and exciting.

However, I think the format of the software limited me to minimal discussion. I think thinglink may be better suited to creating minimal notes as opposed to in depth evaluation. However, I tried to avoid the thinglink appearing like an essay by spreading out my points in seperate text boxes.

Question 2:

I used an 'emaze' for question 2 of the evaluation 'How effective is the combination of your main product and ancillary task?'. I found this software useful to explicitly refer to the synergy between the digipak, digipak advert and the music video because I could show the comparison between the three products on the same slide.

The clearest synergetic link between the digipak and the digipak advert was my use of the same font for the name of the album 'Journey'. I think my use of  'emaze' to show the synergy between my products was effective and clear because I showed each synergetic link by adding the screen captures to the 'emaze' and writing in detail, beside them.

However, one issue that I had during this particular evaluation phase was a technical issue. When I uploaded the images they failed to fully download and I wasn't able to continue creating the 'emaze'. This was through no fault of my own but I found that it hindered my ability to develop my evaluation. Eventually, after re-opening the 'emaze' multiple times and attempting to upload images to the software, they completely downloaded, however I found it to be very frustrating.

I think that the format and presentation of the emaze may restrict the ability to evaluate in as much detail as someone may want to. In order to evaluate in depth I had to type a large amount on one slide. Upon reflection I possibly could have continued writing on another slide, however I thought this may reduce the clarity of the link between the synergy between the products and my explanation of how I created this synergy.

Question 3:

I used 'Slideshare' to present question 3: what have you learned from your audience feedback?'

I think that I portrayed my progression from target audience research to the creation of my final product clearly and in detail by using a PowerPoint to actually show my journey and how I responded to target audience research and how I used the information to improve my final products. For example, I was able to import a pie chart into the PowerPoint which showed that the majority of the target audience said they didn't by CD's and then on the next slide, I added a screenshot of 'pre -order now from ITunes' puff on my final digipak advert.