Thursday 22 December 2016
Wednesday 21 December 2016
Tuesday 20 December 2016
Monday 19 December 2016
Group post: creating Twitter for our star image.
How can we get everyone talking and noticing our up and coming star?Our target audience is teens and young adults of both genders, and what social media app do we use the most to connect - Twitter.
I've created a twitter account for our star image to engage with his fans and create a strong word of mouth about this new star "Ben Austin"
I am using the photos we took on the day of shooting as his twitter picture and header photo to create synergy from the digipak and the poster with his social media. I also set the "theme colour" to grey as that is the colour Rhiann and I have decided to use with hints of blue.I think it is crucial we create an online presence for our star image as we are the online digital age.
McDougall suggests that "in an online age it is getting harder to conceive a media audience as a stable, identifiable group" However, the development of a new online age is particularly relevant to our younger TA. Although it may be difficult to measure consumption, we can assume that the biggest consumers of online media are the younger generation. Our main target audience are 16-21 year olds. Therefore, we have decided to create the twitter page in order to reach these members of our target audience and promote Ben through a form of media which we know is popular.
Sunday 18 December 2016
Saturday 17 December 2016
Friday 16 December 2016
Tuesday 13 December 2016
Monday 12 December 2016
Sunday 11 December 2016
Saturday 10 December 2016
Friday 9 December 2016
Wednesday 7 December 2016
Tuesday 6 December 2016
Monday 5 December 2016
Target audience feedback
I asked 12 members of our target audience questions which they responded to, after watching our music video. The results are shown below.
Our genre for our music video was pop acoustic. Most of the target audience thought that the genre was pop. I think that this may have been due to the fact that the pop acoustic genre is a sub genre which falls into the pop genre and the majority of the target audience may not recognise the conventions of a pop acoustic music video because it is considerably more "niche". Upon reflection, perhaps we should have included more shots of the piano, which is a common convention of the pop acoustic genre.
100% of the target population said that there was a strong star image created throughout the music video. One member of the target audience said that the star image was easily identified because of the "close-ups". Therefore, the music video can be considered a success because we were able to launch the star image through the music video.
100% of the target audience agreed that there was visible synergy between the music video and the ancillary products. Most of the target audience suggested that this was as a result of the identical fonts used for both the digipak and the digipak adverts. Furthermore, they also praised the use of colours in the ancillary produvts which were synergetic with the colours in the music video.
Sunday 4 December 2016
Traget audience research analysis: Question 6 - How would you imagine a poster of a Pop Acoustic artist?
From this audience feedback, I was slightly disappointed as the majority wanted "dull" which limits my creativity,
however I would prefer to have a more upbeat poster to reflect the upcoming artist in a positive way.
Saturday 3 December 2016
Target audience research analysis: Question 5 - When a new artist is coming into the industry, what do you think is crucial that they have to do?
The majority of the target audience suggested that a new artists should have a social media site in order to promote themselves. Social media includes: Snapchat, Twitter, Instagram and Facebook. Social media is used for artists to promote their new material as well as staying connected to their fans. The sites are places for fans to discuss their favourite artist and their music.
James Arthur has recently released a new album 'Back From The Edge'. He is using his Twitter page to promote his album. For example, both the twitter display picture and the header are pictures of the album and his biography has a link to buy the album. This is a clever use of social media to promote album to a younger audience.
The target audience also suggested that an album should be released including good music. This comment may be vague but we would hope that Ben Austin would release a song that fans of the Pop Acoustic genre would like which would result in him developing a substantial fan-base.
Target audience research analysis: Question 4 - Do you ever buy CD's?
The majority of our younger target audience (16-17 years of age) do not buy CD's. This is possibly due to the fact that we are living in an age were everything can be streamed digitally. E.g the growing popularity of Spotify, Youtube and iTunes.
Some members of the target audience suggested that they 'used to' by CD's however as streaming has become much easier than going out to the shop to my a CD in its physical form this has subsided.
One member of the target audience said 'Yes, if it is an artist that I love than yes'. Artists with a large fan base are able to gain a lot of support in terms of physical album sales, because fans want a physical copy of the CD for nostalgic reasons.
Taylor Swift did not put her new album '1989' on Spotify. However, she has so many dedicated fans that her album sold over 1 million copies and became the best selling album since 2002.
The screenshot from the article suggests that despite the modern age where we stream music digitally she still managed to break records. However, out artist 'Ben Austin' is a newly launched star and doesn't have a large fan base, so we would also have to release his music on streaming sites as well as a physical CD in order to expand is listeners.
I often discover music on Spotify because the site offers playlists of genres. I was listening to a Country playlist and discovered a newly formed duo called the 'Shires' who were based in the Uk which I had never heard of before. Listening to one of their songs made me listen to their album. Then I followed them on twitter and saw a tweet about their new upcoming album which I then bought. This personal experience also shows that it is important that we use a range of social media to promote out star.
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