Evaluation: Question 3

Question 3 of eval from Lauren Sharpe

I also completed target audience research after the production of my music video which allowed me to see the extent to which I fulfilled the audience's expectations of  a pop acoustic video and also how successful I was in creating an enjoyable and interesting narrative as well as how effectively I launched Ben as 'the star'

I asked 12 members of our target audience questions which they responded to, after watching our music video. The results are shown below.  

Our genre for our music video was pop acoustic. Most of the target audience thought that the genre was pop. I think that this may have been due to the fact that the pop acoustic genre is a sub genre which falls into the pop genre and the majority of the target audience may not recognise the conventions of a pop acoustic music video because it is considerably more "niche". From this question I learned that, upon reflection, perhaps we should have included more shots of the piano, which is a common convention of the pop acoustic genre. 

100% of the target population said that there was a strong star image created throughout the music video. One member of the target audience said that the star image was easily identified because of the "close-ups". Therefore, fro  this research I learned that my music video can be considered a success because we were able to launch the star image through the music video. 

From this question I learned that 100% of the target audience agreed that there was visible synergy between the music video and the ancillary products. Most of the target audience suggested that this was as a result of the identical fonts used for both the digipak and the digipak adverts. Furthermore, they also praised the use of colours in the ancillary produvts which were synergetic with the colours in the music video. 

Furthermore, more positive feedback included everyone fully understanding the narrative, one being "he is being cheated on but still loves her" and "it made me feel so bad for him". In terms of editing techniques, I think they I was successful in anchoring meaning for the target audience because one stated that "The abundance of shots at the end was overhelming but in a really god way. I loved seeing their memories". The locations that I used also received generally positive feedback. The majority of the target audience appreciated the Humber bridge shots, however the sofa shots received slightly negative feedback. This was useful because it encouraged me to reflect on my creative decisions, because some of the target audience may have found the location un - interesting because they are very young.

In conclusion, the target audience research which I carried out prior to the creation of my music video, was extremely useful because it really helped me to acquire a clear idea of how to create the music video based on my target audiences expectations.

The 'Powtoon below' illustrates how I believe my target audience demographic may have changed from the research and planning phase to the production of the music video: