How can we get everyone talking and noticing our up and coming star?Our target audience is teens and young adults of both genders, and what social media app do we use the most to connect - Twitter.
I've created a twitter account for our star image to engage with his fans and create a strong word of mouth about this new star "Ben Austin"
I am using the photos we took on the day of shooting as his twitter picture and header photo to create synergy from the digipak and the poster with his social media. I also set the "theme colour" to grey as that is the colour Rhiann and I have decided to use with hints of blue.I think it is crucial we create an online presence for our star image as we are the online digital age.
McDougall suggests that "in an online age it is getting harder to conceive a media audience as a stable, identifiable group" However, the development of a new online age is particularly relevant to our younger TA. Although it may be difficult to measure consumption, we can assume that the biggest consumers of online media are the younger generation. Our main target audience are 16-21 year olds. Therefore, we have decided to create the twitter page in order to reach these members of our target audience and promote Ben through a form of media which we know is popular.
You have made an excellent use of technology this year - well done. There is clear evidence of your journey and you have completely utilised social media to create a promo package.
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