Target audience feedback

I asked 12 members of our target audience questions which they responded to, after watching our music video. The results are shown below.  

Our genre for our music video was pop acoustic. Most of the target audience thought that the genre was pop. I think that this may have been due to the fact that the pop acoustic genre is a sub genre which falls into the pop genre and the majority of the target audience may not recognise the conventions of a pop acoustic music video because it is considerably more "niche". Upon reflection, perhaps we should have included more shots of the piano, which is a common convention of the pop acoustic genre. 

100% of the target population said that there was a strong star image created throughout the music video. One member of the target audience said that the star image was easily identified because of the "close-ups". Therefore, the music video can be considered a success because we were able to launch the star image through the music video. 

100% of the target audience agreed that there was visible synergy between the music video and the ancillary products. Most of the target audience suggested that this was as a result of the identical fonts used for both the digipak and the digipak adverts. Furthermore, they also praised the use of colours in the ancillary produvts which were synergetic with the colours in the music video.