The majority of our younger target audience (16-17 years of age) do not buy CD's. This is possibly due to the fact that we are living in an age were everything can be streamed digitally. E.g the growing popularity of Spotify, Youtube and iTunes.
Some members of the target audience suggested that they 'used to' by CD's however as streaming has become much easier than going out to the shop to my a CD in its physical form this has subsided.
One member of the target audience said 'Yes, if it is an artist that I love than yes'. Artists with a large fan base are able to gain a lot of support in terms of physical album sales, because fans want a physical copy of the CD for nostalgic reasons.
Taylor Swift did not put her new album '1989' on Spotify. However, she has so many dedicated fans that her album sold over 1 million copies and became the best selling album since 2002.
The screenshot from the article suggests that despite the modern age where we stream music digitally she still managed to break records. However, out artist 'Ben Austin' is a newly launched star and doesn't have a large fan base, so we would also have to release his music on streaming sites as well as a physical CD in order to expand is listeners.
I often discover music on Spotify because the site offers playlists of genres. I was listening to a Country playlist and discovered a newly formed duo called the 'Shires' who were based in the Uk which I had never heard of before. Listening to one of their songs made me listen to their album. Then I followed them on twitter and saw a tweet about their new upcoming album which I then bought. This personal experience also shows that it is important that we use a range of social media to promote out star.
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